1. About these terms
DefinitelyCFO is operated by Creative Creatures LLC ("we," "us," or "our"). These Terms of Use govern your use of definitelycfo.com and its www version, including content, the booking interface, and the referral-link generator. By using the website, you agree to these terms to the extent permitted by applicable law. If you disagree, please stop using it.
The website provides information about business financial-leadership services. It does not currently provide customer accounts, checkout, or paid enrollment. Our Privacy Policy describes website-related handling of personal information.
2. Eligibility and authority
The website is intended for adults who have reached the age of legal majority where they live. If you act for a business or another organization, you must have authority to act on its behalf. Provide accurate information when contacting us, scheduling meetings, or generating referral links.
3. Website information and service engagements
Website content is general information, not individualized financial, investment, tax, accounting, or legal advice. Do not rely on it as a substitute for advice appropriate to your circumstances from a qualified professional.
Browsing the website, generating a referral link, making an inquiry, or booking a meeting does not create a client, fiduciary, or other professional advisory relationship. It does not appoint anyone as your company’s CFO or authorize anyone to act for your business.
Paid services require a separate written agreement establishing scope, fees, responsibilities, and other engagement terms. That agreement controls if these website terms conflict with it concerning the engagement. Marketing descriptions are not a signed service agreement or a promise of specific results.
4. Illustrations and outcomes
The hero video is an AI-generated dramatization. Platform illustrations and dashboards use sample data. These materials illustrate concepts; they are not client testimonials, actual client financial records, or evidence of achieved outcomes.
Business results depend on circumstances, decisions, execution, and other factors. We do not guarantee revenue growth, profitability, cash-flow improvements, funding, valuation increases, or other financial outcomes.
5. Permitted use and intellectual property
You may browse the website and make reasonable copies of its content for personal reference or internal business evaluation, keeping copyright and attribution notices intact. Content, branding, graphics, videos, and design belong to us or their respective rights holders. This limited permission does not transfer ownership or grant rights to present our branding as your own.
Except where permitted by law or with written permission, do not republish, sell, distribute, or commercially exploit website content; bulk-scrape or systematically extract it; or use it to train or fine-tune AI models or build competing content datasets. This does not prohibit ordinary search-engine indexing conducted without disrupting the website.
Do not use the website unlawfully, impersonate another person, introduce malicious code, interfere with availability, bypass security controls, or attempt unauthorized access. Do not use automated tools in ways that disrupt the website or burden its infrastructure.
6. Information you submit
Submit only information you are authorized to share and reasonably need to provide for your inquiry. Do not submit sensitive client or business financial records, bank credentials, payment-card details, tax identifiers, or confidential third-party information through the website or calendar booking fields.
If an engagement requires sensitive records, first agree with us on an appropriate secure transfer method. A booking form is not an agreed secure document-delivery channel.
7. Scheduling through Calendly
Booking opens an embedded Calendly interface to schedule with Tony Lael. Calendly is an external provider, and its applicable terms and privacy practices govern its service. Review Calendly’s legal terms and Privacy Notice before submitting information.
A booking is a request to meet, not acceptance of a paid engagement or a guarantee of availability. Please use the scheduling instructions to cancel or reschedule when needed.
8. Referral links
The referral-link generator saves your business name and referral code in your browser’s local storage. Referral links contain an identifier in the URL that may include a business-name-derived label. For referred visitors, the website retains an attribution identifier in session storage and may pass it to Calendly through utm_content when they book.
This feature is not a central affiliate account, reporting, or payout system. Creating or sharing a link does not enroll you in a paid affiliate program or create an entitlement to commissions. Any compensation requires a separate written agreement.
Share links honestly and lawfully. Do not spam, misrepresent your relationship with us, promise unauthorized discounts or results, or imply that you can bind us. Disclose any compensation relationship where applicable law requires it. Browser settings, cleared storage, and other technical factors may affect attribution; a link does not guarantee referral credit.
9. Other websites and affiliations
Links to Creative Creatures, Aponus Consulting, and other websites may provide company, affiliation, or resource information. Those websites have their own terms and privacy policies. A link or affiliation does not create a joint service contract or make another organization responsible for our commitments. Your service provider and contractual responsibilities are established in your written engagement agreement.
10. Availability, warranties, and liability
We may update, suspend, or discontinue website features, including to address security concerns or misuse. Except as required by applicable law, the website is provided "as is" and "as available," without warranties of uninterrupted access, error-free operation, accuracy, completeness, or suitability for a particular purpose.
To the extent permitted by applicable law, we are not liable for indirect or consequential losses arising from website use or reliance on its general content. This provision concerns the website, not liability governed by a separate service agreement. Nothing excludes or limits liability for fraud, deliberate misconduct, gross negligence, death or personal injury caused by negligence, or any liability that cannot lawfully be excluded or limited. Mandatory statutory and consumer rights remain unaffected.
11. Changes and contact
We may revise these terms by posting an updated version and effective date. Changes apply prospectively, not retroactively to existing service agreements. Where required, we will provide additional notice or obtain consent. Your continued website use after an updated effective date constitutes acceptance to the extent permitted by law.
Creative Creatures LLC
Operator of DefinitelyCFO
Questions and legal notices: creature@creativecreatures.org